THE SOFT POWER IMPACT OF TURKISH TELEVISION SERIES ON UZBEK SOCIETY

Main Article Content

Osman Kopadze

Abstract

This study examines how Turkish television series contribute to Turkey's soft power in Uzbekistan. Using correlation analysis, it explores the relationship between series exports, tourism, and educational mobility. The findings show that these series enhance cultural interest and behavioral engagement with Turkey.

Article Details

How to Cite
Kopadze, O. . (2025). THE SOFT POWER IMPACT OF TURKISH TELEVISION SERIES ON UZBEK SOCIETY. Вестник музыки и искусства, 6(2), 122–129. Retrieved from https://science.uzdknf.uz/index.php/science/article/view/309
Section
Статьи

References

Dereli, M., & Güngör, T. (2023). Dijital diplomasi ve kültürel aktarım: Netflix Türkiye örneği. DergiPark – Journal of Communication and Social Studies.

Fikirturu.com. (2022). Türk dizilerinin uluslararasılaşma serüveni – Latin Amerika örneği. Retrieved from https://fikirturu.com

Kayıp Rıhtım. (2023). Netflix & Kantar Public: Türk yapımları küresel etki analizi. Retrieved from https://kayiprihtim.com

Nye, J. S. (2004). Soft power: The means to success in world politics. PublicAffairs.

Republic of Turkey Ministry of Culture and Tourism. (2010–2023). Tourism statistics. Retrieved from https://www.ktb.gov.tr

Türkiye Bursları. (2010–2023). International student statistics. Retrieved from https://www.turkiyeburslari.gov.tr

Yükseköğretim Kurulu (YÖK). (2010-2023). Higher education data. Retrieved from https://www.yok.gov.tr